Keywords: Standardisation
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Journal Articles
Journal of Consumer Marketing (2017) 34 (5): 373–383.
Published: 14 August 2017
... author and can be contacted at: huda_lse@yahoo.com 16 06 2016 23 10 2016 02 01 2017 28 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Standardisation Packaging Localisation Choice behaviour Packaging cues...

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