Keywords: Start‐ups
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Journal Articles
Journal of Consumer Marketing (2004) 21 (3): 226–227.
Published: 01 May 2004
... at the dot‐com era in all its glory (and often foolhardiness) it is heartening to realize that other start‐ups were being nurtured and grown in other industries by smart, hard‐working people who were not receiving huge bonuses and stock options or retiring at age 25. Rather, they followed a dream that many...
Journal Articles
Journal Articles
Journal of Consumer Marketing (1998) 15 (1): 55–63.
Published: 01 February 1998
...Robert L. McGinty This paper discusses the dualistic characteristics of franchising as a means for aspiring entrepreneurs to enter the business arena with their own start‐up venture. It discusses an alternative to franchising. A methodology referred to as “Sources and uses of information...

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