... Social media influencer Vertical individualism Identification Sustainability Status With the ever-increasing prominence of sustainable development worldwide, influencers on social media platforms have become essential sources with regard to the promotion of sustainable consumption behaviors (i.e...

... mechanism of attitude toward customer power. This negative effect can be mitigated when individuals with high PDB focus on status, find themselves in a position of low power or engage in activities within a private consumption setting. Practical implications For DIY companies, this study offers crucial...

... to determine the occupational statuses of different household members with survey questionnaires, this finding implies that marketers should be cautious about drawing conclusions about family influence patterns based solely on this demographic variable. Targeting promotions There is an increasing...