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Keywords: Stereotype content model
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 112–123.
Published: 15 December 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Culture Brand management Global brands Stereotype content model Brands as intentional agents framework Figure 1 Warmth/competence matrix with emotion, and interactions with individualism-collectivism, shown...
