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Keywords: Stereotypes
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 908–921.
Published: 20 August 2025
... to be mindful of their role in shaping societal norms and consider how gendered marketing may perpetuate stereotypes, even in societies perceived as egalitarian. Originality/value This study revisits and expands a seminal model of product gender perception, offering updated insights into the interaction...
