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1-3 of 3
Keywords: Stereotyping
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (3): 282–285.
Published: 01 June 2002
...Marsha D. Griffin Neil Howe , William Strauss . Millennials Rising: The Next Great Generation . New York, NY : Vintage Books 2000 . 368 pp. , ISBN: 0375707190 $14.00 Stereotyping Marketing Young people USA Millennials Rising examines...
Journal Articles
Cohorts II: a new approach to market segmentation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (5): 362–379.
Published: 01 October 1997
... segments. Concludes by addressing current trends (e.g., using the Internet as a marketing medium) and how these will affect market segmentation. © MCB UP Limited 1997 Customer profiling Market segmentation Stereotyping It is not inconceivable that some future archeologist will unearth...
Journal Articles
The aging consumer: what’s all the fuss about anyway?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1991) 8 (1): 29–34.
Published: 01 January 1991
...) stereotypes concerning the aging consumer must be done away with, (2) the aging consumer is not an isolated entity, and (3)from a psychographic and numbers standpoint, the aging consumer market of tomorrow is going to much different from the aging consumer market of today. COMMENTARY THE AGING CONSUMER...
