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1-3 of 3
Keywords: Stereotyping
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (3): 282–285.
Published: 01 June 2002
... causing generations to become so different from one another” (p. 141). Neil Howe , William Strauss . Millennials Rising: The Next Great Generation . New York, NY : Vintage Books 2000 . 368 pp. , ISBN: 0375707190 $14.00 Stereotyping Marketing Young people...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1997) 14 (5): 362–379.
Published: 01 October 1997
... percent of the US households per segment. © MCB UP Limited 1997 Customer profiling Market segmentation Stereotyping It is not inconceivable that some future archeologist will unearth a tablet in which the Cro‐Magnon inhabitants of Cave One will describe the entire population of Cave...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1991) 8 (1): 29–34.
Published: 01 January 1991
...) stereotypes concerning the aging consumer must be done away with, (2) the aging consumer is not an isolated entity, and (3)from a psychographic and numbers standpoint, the aging consumer market of tomorrow is going to much different from the aging consumer market of today. Age groups Market segmentation...
