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Keywords: Storage
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (6): 450–458.
Published: 14 September 2015
... journey into gift storage finds that some gift-giving practices are initially acquisition-less, recipient-less and/or occasion-less. Design/methodology/approach – Based on a convenience sample of 111, the main functions and motivations for gift storage are described. From a free elicitation process...
