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Keywords: Store brand
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (7): 553–562.
Published: 28 October 2013
...Hanna Gendel-Guterman; Shalom Levy Purpose – This study's aim is to apply the personal involvement approach to store brand products' buying proneness. With respect to the conflicting perspectives of narrow “latitudes of acceptance” and “extensive search”, are presumed different levels...
