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Keywords: Store size
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 626–638.
Published: 03 March 2026
...Yuchen Xu; Yuan Chen Purpose Despite the extensive use of paid membership programs in marketing practices, little is known about how retail spatial structure affects the acquisition of paying members. This study aims to investigate the effect of store size, sister-store density and spatial...
