... possibilities for future research directions and conclusions for managers. © MCB UP Limited 1996 Africa AIDS Consumer behaviour Organizations Strategic management The alarming velocity with which Acquired Immune Deficiency Syndrome (AIDS) is spreading throughout the world continues...

..., service, innovation, and differentiation, and that the danger of including brands in balance sheets is that it leads to weaker rather than stronger branding strategies. © MCB UP Limited 1990 Brand valuation Brands Consumer behaviour Strategic management This article was subsequently...