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Keywords: Structural equation model
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2016) 33 (6): 417–427.
Published: 12 September 2016
... equation model Musical engagement (ME) The global entertainment industry, which includes consumer magazines, newspapers, radio, television, music, filmed entertainment, video games, social media, mobile apps, etc., has been subject to steady growth since the post-Second World War era. The industry...
