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Keywords: Subsistence marketplace
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Journal Articles
Educational approaches to enable marketplace metacognition and social intelligence in subsistence consumers
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (1): 44–55.
Published: 12 October 2022
...Yukti Sharma; Saravana Jaikumar Purpose Subsistence marketplace can be characterized as a marketplace with widespread cognitive and social vulnerabilities, due to low income and low literacy levels. This may result in retailers exploiting the consumers. The purpose of this research paper...
