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Keywords: Supply chain strategies
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 310–311.
Published: 22 June 2012
... : Berrett‐Koehler Publishers 2011 . 252 pp. US $21.95 © Emerald Group Publishing Limited 2012 --> Green marketing Sustainable branding Jacquelyn Ottman Sustainable products Product innovation Supply chain strategies “Green is now mainstream”. This statement recurs very often...
