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Keywords: Survival analysis
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Journal Articles
How long does purchase intention exist? “Buying intention survival”: a new insight into forecasting purchase intention abandonment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2024) 41 (7): 734–750.
Published: 04 November 2024
...) and the time frame in which the intention abandonment might occur. Design/methodology/approach The data for this study were collected using an online survey of a sample of 573 Tunisian consumers. The data were then subjected to a survival analysis. This method is used for the first time in this context...
