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Keywords: Sustainable branding
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 310–311.
Published: 22 June 2012
..., and the sources on the web where it is possible to find information about them. Chapter Three outlines “The New Green Marketing Paradigm,” where conventional marketing seems to be seen in antithesis to a modern “sustainable branding” in order to avoid the “greenwashing”. This concept is explained...
