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Keywords: Sustainable consumer behaviour
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (1): 93–105.
Published: 10 January 2022
... This study uses data from a survey of millennial consumers in the Philippines. The study extends the ambit of social cognitive theory by drawing on institutional theory to highlight the role of institutional social pressures on sustainable consumer behaviour. The social cognitive theory (SCT) (Bandura...
