...Hyeyoon Bae; Sang Hyun Jo Purpose The purpose of this study is to advance the understanding of the interplay between mortality salience, mortality legacy and sustainable consumption behavior. Design/methodology/approach Data were collected through an online questionnaire from 1,000 consumers...

.... Biospheric values showed a strong positive effect on risk perception, which in turn positively influenced environmental citizenship, activism, sustainable consumption and biodiversity-friendly food choices. Additionally, perceived consumer effectiveness enhanced the relationship between risk perception...

...Yoshiko DeMotta; Li Qin Purpose The purpose of this research is to investigate whether and how the cultural value of vertical individualism impacts consumers’ reaction to a social media influencer’s sustainable consumption behavior. The authors propose that consumers with higher vertical...

... 06 2024 24 09 2024 25 01 2025 14 03 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Plate waste Food waste Sustainable consumption Systematic literature review Catering services Sustainable marketing Food waste...

... itself within the body of research on sustainable consumption, particularly in the context of sustainable wine consumption, the present research advances the understanding of sustainable wine purchasing behavior, expounding generational disparities, thereby enriching the academic discourse and equipping...

...Stephane Ganassali; Justyna Ganassali Purpose This study aims to explore how different promotional appeals – functional, emotional or symbolic - affect consumer perceived value and purchase intentions in the context of sustainable consumption, using the theory of consumer value (TCV) as the core...

... tool for message persuasion for a new brand or increasing awareness about sustainable consumption depending on typed or handwritten inputs by a potential consumer. Shantanu Bhattacharya can be contacted at: bhattacs@iitk.ac.in H1. If neural activation differences occur between...

...Jaspreet Kaur; Sangeeta Gupta; Lata Bajpai Singh Purpose Sustainable consumption is an important topic for different industries, including the fashion industry. Despite a favourable attitude of consumers towards sustainable products in the fashion industry, the actual purchase by the consumers...

... the antecedents of sustainability advocacy. Design/methodology/approach A Web survey was distributed to 660 Italian members from Generation Z (aged between 14 and 25) to detect the frequencies of exposure to sustainability content on social media, sustainable habits, sustainable consumption behaviours...

...Laura Salciuviene; Jūratė Banytė; Mantas Vilkas; Aistė Dovalienė; Žaneta Gravelines Purpose This study aims to identify the effects of moral identity on consumer engagement in sustainable consumption, and discover any moderating gender effects. The authors deploy regret and identity theories...

... Extrinsic cues Sustainable consumption Country ecological image (CEI) Country-of-origin effects Environmental and social concerns Growing domestic and international environmental concerns have led a drive towards an enhanced focus on environmentalism amongst governments and increased consumer...

... 2017 26 12 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Recycling Sustainable consumption Collaborative consumption Citizen consumption Composting Socially responsible consumption Despite having been strongly criticized...

... 08 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Experimental design Social responsibility Sustainable consumption Quantitative methods Behavioral sciences Cause-related marketing The popularity of fair-trade foods, eco...

...; and insights into other key motivating factors. Cultural branding Sustainable consumption Fairtrade Organic Food marketing Guilt-free Ethical and environmental considerations have become mainstream promotional strategies (Prothero, 1998). A growing number of consumers claim to be concerned...