Keywords: Sustainable development
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Journal Articles
Journal of Consumer Marketing (2011) 28 (5): 386–387.
Published: 02 August 2011
... --> Services marketing Consumer behaviour Sustainable development Entrepreneurship Service science, also known as service science, management, engineering, and design (SSMED), is an interdisciplinary approach to study, improve, create, and innovate in service. SSMED affects (and it is affected...
Journal Articles
Journal of Consumer Marketing (2010) 27 (5): 458–468.
Published: 03 August 2010
... marketed Payments Green marketing Sustainable development © Emerald Group Publishing Limited 2010 Concerns about the natural environment in general have caused companies as well as consumers to try to minimize the damages inflicted to the natural environment. There has been a continued...

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