...-hand options, consistently rank as more sustainable choice than new garments across varying perceptions on sustainable fashion (Ferraro et al., 2016 ; Machado et al., 2019 ; Ek Styvén and Mariani, 2020 ; Mukendi and Henninger, 2020). The second-hand market is expanding...

...Lamberto Zollo Purpose This paper aims to propose a multilevel framework of fashion consumer ethics that unpacks how ethical consumers publicly express their identity through sustainable fashion (SF). The author explores SF’s cognitive, relational and contextual dynamics, highlighting how attitude...

...’ needs and expectations. Fashion renting Access-based consumption Theory of planned behaviour Trait theory Sustainable fashion Over the last decade, the massive social and environmental impact of the fashion industry has increasingly attracted overall attention towards its...