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Keywords: Sustainable lifestyle
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (6): 758–774.
Published: 11 May 2023
... to the individual’s identity (Wilska, 2002). Often, the need to express a particular lifestyle creates a desire for particular consumer goods, that is, for conspicuous consumption (Chaney, 2012 ; Wilska, 2002 ; Connolly and Prothero, 2003). A sustainable lifestyle is seen as an alternative to the prevailing...
