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Keywords: Sustainable products
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 310–311.
Published: 22 June 2012
... for sustainable product design to be ideally considered as part of a holistic effort to manage one's brand, and which are well supported by several cases of global brands. In Chapter Five, through some case studies it is evidenced how green can be a new source of innovation and an inspiring reason...
