...Peter Hultén; Vladimir Vanyushyn Purpose The purpose of this paper is to identify similarities and differences with regard to factors affecting consumers' impulse purchases of groceries in France and Sweden. Design/methodology/approach Data were collected by a random survey of 202 Swedish...

... behavior from both psychological and marketing perspectives (Alwitt and Berger, 1993). © Emerald Group Publishing Limited 2010 Consumer behaviour Ecology Automotive fuels Sweden An executive summary for managers and executive readers can be found at the end of this article...