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Keywords: Sympathy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 397–409.
Published: 15 June 2021
... apologize for the harm (eliciting sympathy/encouraging repurchase); or (2) a lawyer inviting them to seek damages for the harm (eliciting anger/discouraging repurchase). This paper frames the messages from the CEO/lawyer such that they fit either with a promotion mindset or with a prevention mindset...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (1): 26–33.
Published: 12 January 2015
.... Findings – Minorities who report experiencing more discrimination perceive more offensiveness tied to branding containing overt stereotypical depictions of out-groups. This effect is mediated through a perceived sympathy for the out-group. However, while some minorities perceive these branded logos...
