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Keywords: System 1 vs System 2 orientation
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Journal Articles
E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 72–92.
Published: 11 November 2024
... to the use of heuristics. The Johnson–Neyman plot for moderation is shown in Figure 2 . Figure 2 Johnson Neyman spread light analysis for System 1 vs System 2 orientation The interaction of perceived variety with device type (Laptop vs mobile phone) on cognitive load was significant (β...
