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Keywords: System 1 vs System 2 orientation
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Journal Articles
E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 72–92.
Published: 11 November 2024
... rights only Perceived e-tail variety Single- vs multi-brand retail System 1 vs System 2 orientation Online shopping cart abandonment The e-tail market is on a remarkable growth trajectory, projected to reach $120bn–$140bn by FY26, with an annual increase of approximately 25%–30% (Bain...
