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Keywords: Systematic literature review
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Journal Articles
Journal of Consumer Marketing (2025)
Published: 17 April 2025
...Tiffany Cheng Han Leung; Daisy Lee; Calvin Wan; Sharyn Rundle-Thiele Purpose This study provides a systematic literature review to explore the factors contributing to effective plate waste reduction intervention in catering outlets. This paper aims to understand which factors effectively...
Journal Articles
Journal of Consumer Marketing (2024) 41 (2): 213–225.
Published: 29 February 2024
...Kármen Kovács Purpose The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact of financial and behavioural sunk costs on consumers...
Journal Articles
Journal of Consumer Marketing (2024) 41 (1): 1–16.
Published: 11 September 2023
... 2022 16 11 2022 02 05 2023 04 07 2023 Systematic literature review TCCM framework Consumer privacy Smartphone The adoption of smartphones has witnessed unprecedented growth globally in the past decade. The growth in security and privacy infringements have impacted...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2021) 38 (4): 445–456.
Published: 08 June 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Systematic literature review Consumer confusion Customer confusion Consumer confusion framework Marketing as a discipline has always involved an element of confusion in the typical buyer–seller relationship...

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