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Keywords: Tangibility
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 676–687.
Published: 27 November 2018
... value decreases. Results shows that this loss of value can be counteracted in two different ways, through the indirect effects of costs and benefits. Price Cost Benefit Digital product Perceived global value Tangibility Ibtissame Abaidi can be contacted at: iabaidi@groupe-igs.fr...
