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Keywords: Targeting
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (5): 390–391.
Published: 27 July 2012
... theory and practice Marketing mix management Targeting Consumer interaction Comparative advertising Brand experience Consumer generated product reviews Predictive power improvement Customer satisfaction Consumer behaviors Cracking the Code in an extremely interesting and valuable...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (4): 316–317.
Published: 28 June 2011
... . RFID – Improving the Customer Experience . Ithaca, NY : Paramount Market Publishing 2009 . 264 pp. © Emerald Group Publishing Limited 2011 --> Radio frequency Business strategy Targeting Relationship management Technology is changing every minute. So, unless someone...
