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Keywords: Task involvement
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (4): 375–384.
Published: 02 March 2020
... represent means to capture the three basal aspects specific to the compromise effect, as follows: regulatory focus (confirmed) and approval motivation (new) – pertain to individuals’ loss aversion; need for cognition (confirmed), cognitive load (inhibitor; confirmed), task involvement (new...
