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Keywords: Teamwork
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1989) 6 (4): 5–14.
Published: 01 April 1989
... analysis,product development, test market, and product introduction. Concludes that this process differs from previous models in suggesting a team be created to manage the development, speeding up the tasks in each stage. © MCB UP Limited 1989 Markets Product introduction Teamwork Technology...
