... on technology acceptance (Davis, 1989 ; Venkatesh et al., 2003), technology use by older adults has received much less attention (Chen and Chan, 2011 ; Mostaghel, 2016). Mostaghel (2016) suggested that useful technology tools targeting older adults must also be affordable (affordable for purchase...

... to our understanding of technology acceptance and has implications for marketing managers. Self-efficacy judgments can have a substantial influence on the affective responses of the individuals (Yim et al., 2012). This is expected because individuals will tend to enjoy behaviors they feel...