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Keywords: Telepresence
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Journal Articles
Examining the impact of anthropomorphism and AI-chatbots service quality on online customer flow experience – exploring the moderating role of telepresence
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (4): 448–471.
Published: 01 April 2025
... 25 09 2024 15 11 2024 28 12 2024 14 02 2025 15 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Anthropomorphism AI-enabled chatbots AISAQUAL Flow experience Telepresence Brand loyalty Emotional brand...
