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Keywords: Teleshopping
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (4): 242–250.
Published: 03 July 2007
...Carla Ruiz Mafé; Silvia Sanz Blas Purpose The purpose of this paper is to analyse key drivers of teleshopping adoption. Design/methodology/approach The impact of demographics, televiewing behaviour, non‐store shopping previous experience and attitude to teleshopping in present and future...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (2): 56–66.
Published: 01 February 2006
... versa. © Emerald Group Publishing Limited 2006 Teleshopping Buying behaviour Consumer psychology United States of America An executive summary for managers and executive readers can be found at the end of this article. T‐commerce is a revolution in retailing. Television shopping...
