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Keywords: Teleshopping
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Journal Articles
Teleshopping adoption by Spanish consumers
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2007) 24 (4): 242–250.
Published: 03 July 2007
...Carla Ruiz Mafé; Silvia Sanz Blas Purpose The purpose of this paper is to analyse key drivers of teleshopping adoption. Design/methodology/approach The impact of demographics, televiewing behaviour, non‐store shopping previous experience and attitude to teleshopping in present and future...
Journal Articles
Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (2): 56–66.
Published: 01 February 2006
... tendency in the television setting. © Emerald Group Publishing Limited 2006 Teleshopping Buying behaviour Consumer psychology United States of America Media exposure may accelerate developing parasocial interaction. According to Nordlund (1978) , among four types of media...
