... uses factorial between-subjects design. Random samples of the populations were solicited from the panels of an international data provider in Norway and Thailand. Findings This research shows that Thai consumers experience more positive socially engaging and disengaging brand emotions and fewer...

...Hiroko Oe; Pornchnit Sunpakit; Yasuyuki Yamaoka; Yan Liang Purpose This paper aims to examine consumer perceptions of conspicuousness of purchasing of luxury goods in Thailand. Design/methodology/approach This study applies a quantitative approach, based on a survey data collected...

... 2017 06 06 2017 15 09 2017 26 10 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Thailand Gerontographics Older consumers Chronological age Cognitive age Increase in life expectancy globally has created a rise...

..., this study still relies on data from a single country. Practical implications Managers of both local and foreign brands can make use of these findings to position their offerings appropriately in Thailand. Originality/value This study extends the use of the CET concept to a less developed country...

... Group Publishing Limited 2007 Brands Consumer behaviour Business ethics Corporate social responsibility Thailand An executive summary for managers and executive readers can be found at the end of this article. First, in consumer psychology studies on perception, the finding...

...Christine Vallaster; Susanna Hasenöhrl Purpose Sets out to report on lessons learned by carrying out a concept test in Thailand. Where appropriate, aims to compare the adopted approach with the “regular” way by which the reported company assesses the potentials of new products. Based...