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Keywords: The COVID-19 pandemic
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 481–492.
Published: 14 March 2023
...Vahid Rahmani; Elika Kordrostami Purpose The COVID-19 pandemic has disrupted numerous businesses and upended the lives and shopping habits of most consumers. This study aims to examine the price sensitivity and the efficacy of online reviews during a pandemic crisis. Design/methodology/approach...
