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Keywords: The brain
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2013) 30 (3): 310–311.
Published: 26 April 2013
... Neuromarketing Perception The brain In recent years, marketers have turned to the world of neuroscience to help them further understand how consumers think and feel. The emerging field of neuromarketing is frequently discussed in marketing and advertising circles. Neuroscience is the study of the brain...
