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Keywords: Theory of consumer values
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (3): 302–317.
Published: 26 March 2025
...Stephane Ganassali; Justyna Ganassali Purpose This study aims to explore how different promotional appeals – functional, emotional or symbolic - affect consumer perceived value and purchase intentions in the context of sustainable consumption, using the theory of consumer value (TCV) as the core...
