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Keywords: Time discounting
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2026) 43 (5): 597–610.
Published: 16 March 2026
... indicate that connectedness to the other’s future self can predict an individual’s intertemporal choice made on behalf of another person. Study 2 demonstrates that interpersonal time discounting and Vividness of the other’s future self mediates this effect and that Other Vividness acts as a moderator...
