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Keywords: Time perception
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (2): 159–167.
Published: 31 December 2020
... ones they dislike. The strength of individuals’ liking for activities has more impact on perceived spare time available for liked activities than for disliked ones. These effects are attenuated by individuals’ propensity to plan. Originality/value Understanding the effect of spare time perception...
