...Cuong Pham; Bo Pang; Kathy Knox; Sharyn Rundle-Thiele Purpose Graphic health warnings (GHWs) on tobacco product packaging constitute one component within a multifaceted set of tobacco control measures. This study aims to understand whether consumers’ attention to GHWs will be associated...

...David Fortin; Mark Uncles; Janet Hoek; Philip Gendall; Jordan Louviere Purpose The tobacco industry consistently opposes measures that would limit their marketing, but provides little empirical evidence to support its position. This paper aims to test claims that pictorial health warnings...

...Michael L. Capella Purpose The aim of this paper is to examine the confusion and misperceptions regarding the actual risk involved in smokeless tobacco use as an alternative nicotine delivery option for inveterate smokers. Design/methodology/approach The paper cites published research...

... would require new message strategies which show greater respect for the individual, greater support for the effort in quitting, and ways to counter faulty logic. © Emerald Group Publishing Limited 2004 Tobacco Health education Advertising Perception Advertising effectiveness A number...