Keywords: Tobacco industry
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2000) 17 (2): 103–105.
Published: 01 April 2000
... The tobacco companies are not just selling products, but also have made substantial investments in the purchase and building of factories, transportation systems and basic infrastructure. With such large investments made by the tobacco industry in these cash‐strapped countries, government officials...
Journal Articles
Journal of Consumer Marketing (1997) 14 (2): 113–131.
Published: 01 April 1997
... 10,000 full‐time and 175,000 part‐time astrologers in the USA. Figures for Britain have been estimated at 250 full‐time astrologers and thousands of part‐timers (Neustauer, 1992). © MCB UP Limited 1997 Astrology Communications Drinks industry Leisure industry Market segmentation Tobacco...
Journal Articles
Journal of Consumer Marketing (1992) 9 (3): 48–64.
Published: 01 March 1992
... Consumer attitudes Corporate identity Tobacco industry READING ADVERTISING: The What and How of Product Meaning Teresa J. Domzal Jerome B. Kernan A group of 321 successful international ads (1984-1989) for beer, cigarettes, corporate identity, and liquor were analyzed semiotically in order...

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