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Keywords: Topic modeling
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2022) 39 (2): 230–241.
Published: 01 February 2022
... categorized reviews using topic modeling – latent Dirichlet allocation (LDA). Next, we applied gradient boosted decision trees to predict numerical ratings from their corresponding reviews. Results show that non-abstract-dominant topics are significant predictors of numerical ratings. Concrete and affective...
