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Keywords: Touch
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Journal Articles
The effects of online tactile information source for low-touch products on consumer responses
Open Access
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 364–373.
Published: 05 May 2021
...Carmela Donato; Maria Antonietta Raimondo Purpose This paper aims to analyze the effects of web communities vs company websites in providing tactile information considering different types of product in terms of touch diagnosticity (low- vs. high-touch products). Design/methodology/approach...
