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Keywords: Tourism management
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2005) 22 (5): 289–290.
Published: 01 August 2005
... Travel Tourism management This paperback book is the second edition of the previously published and successful The Idea Machine. In this edition, Stockert relates over 300 ideas that have been used by travel agents to increase their business. While the ideas are geared to the travel agent...
