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Keywords: Trade fairs
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (3): 156–166.
Published: 01 April 2006
.... This effectively prohibits the standard wining and dining that goes on in the private sector and creates a significant obstacle. © Emerald Group Publishing Limited 2006 Integrated marketing Marketing communications Promotional methods Trade fairs An executive summary for managers...
