... company using the concepts of product, trademark, corporate name,corporate identity, positioning, target group and brand vision. It is management′s task and challenge to synchronize these concepts with a view to generating added value and brand loyalty. The case of the Pharmacia Nicorette provides...

... of protection evolved. One of the newest forms of protection is called“trade dress”, or overall image, which originated from the Trademark Act of 1946 . In January 1992 the Supreme Court made its first ruling on a trade dress case. They decided that a restaurant′s overall image can be protected...

... Consumers Counterfeiting Product range Trademarks VOLUME 10 NUMBER 4 1993 Consumer "Accomplices" in Product Counterfeiting A DEMAND-SIDE INVESTIGATION Peter H. Bloch, Ronald F. Bush and Leland Campbell INTRODUCTION International product counterfeiting has become a serious problem for an ever widening...