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Keywords: Transcendent customer experience
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (7): 709–720.
Published: 21 November 2018
...Anupama Sukhu; Soobin Seo; Robert Scharff; Blair Kidwell Purpose This services marketing research provides a theoretical framework for experiential and relationship marketing and extends the theory of transcendent customer experience (TCE). Specifically, this paper aims to identify how the drivers...
