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Keywords: Trust in advertising
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Journal Articles
Support for women’s rights and feminist self-identification as antecedents of attitude toward femvertising
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (6): 740–750.
Published: 31 May 2019
... as they relate to gender, age, support for women’s rights, feminist self-identification, political affiliation and trust in advertising. Findings Structural equation modeling revealed several antecedents and consequences of attitude toward femvertising. The findings suggest that women’s rights supporters...
