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Keywords: Typicality
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2015) 32 (6): 459–469.
Published: 14 September 2015
...Hanna Berg; Magnus Söderlund; Annika Lindström Purpose – The purpose of this paper is to examine consumer response to pictures of smiling models in marketing, focusing on the roles of emotional contagion from the smiling models and the perceived typicality of marketing with smiling models...
