... for approaching other markets in Latin America and in countries with similar cultural dimensions. SERVQUAL Hofstede Cultural differences Cultural dimensions Service quality dimensions Chile United States of America An executive summary for managers and executive readers can be found...

... warming Consumer attitudes Pricing United States of America Ecological-labelling Local food Carbon footprint International trade An executive summary for managers and executive readers can be found at the end of this article. © Emerald Group Publishing Limited 2013 Our...

... the product is partially or fully assembled, but not ready to be sold to the end consumer COM refers to the country where the final product is manufactured. Country of origin Perceived price Multinational products Hybrid products United States of America China Consumer behaviour An executive...

... security concerns for those purchasing in online environments. Intangibility Perceived risk Online Privacy concerns System security concerns General security concerns Internet Electronic commerce Data security United States of America An executive summary for managers and executive...

.... © Emerald Group Publishing Limited 2011 Twitter interactivity Microblogging Social media United States of America Australia Marketing The growth of new digital media in the first decade of the twenty‐first century has seen a transformation of marketing communication, with 94...

... by which a food promotes health and/or protects against disease can be complex (Lab Business Week, 2005 ; Keck and Finley, 2004 ; Spence, 2003). © Emerald Group Publishing Limited 2011 Food marketing Health benefits Food promotion Conjoint analysis Nutrition Consumers United States...

... finding challenges this instinct. Private label Intransient cues Store image Product signatureness Product familiarity Risk aversion Consumers United States of America An executive summary for managers and executive readers can be found at the end of this article. Private labels...

... States of America Obesity Restaurants An executive summary for managers and executive readers can be found at the end of this article. The focus on these issues has led state legislators to increase their attempts to mitigate some of the recent health developments (Sorrel, 2009 ; Kirk...

... ; Penz and Stöttinger, 2008). Counterfeiting Consumer behaviour Ethics Shopping United States of America An executive summary for managers and executive readers can be found at the end of this article. Marketers struggle to protect their firm's products and intellectual property...

... . Shoptimism: Why the American Consumer Will Keep on Buying, No Matter What (1st ed.) . New York, NY : The Free Press   2009 . 334 pp. plus foreword © Emerald Group Publishing Limited 2011 --> Consumers United States of America Shopping Lee Eisenberg has worked both at Esquire...

... in Taiwan. © Emerald Group Publishing Limited 2010 Customization Retailing International marketing National cultures China United States of America The strategies of firms have been shifting from concentrating on market segments to focusing on individual customers (Wind...

... screening and signaling happen simultaneously in the used‐car market. He found that the need to signal can seriously impair the ability of a high quality seller to screen (Soberman, 2003 , p. 188). Consumer goods Buying behaviour United States of America Warranties Consumer research Individual...

... Optimization techniques United States of America An executive summary for managers and executive readers can be found at the end of this article. According to Beccaria's theory of luxury, social classes tend to emulate the classes immediately above and below them (Camcastle, 2008). An increase...

... by which practitioners can effectively use ethnicity strength, income, and age to target immigrant consumers. © Emerald Group Publishing Limited 2010 Prices Brands Social status Ethnic groups Consumer behaviour United States of America An executive summary for managers and executive...

.... French) [1] . An executive summary for managers and executive readers can be found at the end of this article. Attitudes Wines Decision making Consumer behaviour United States of America Pricing Wine consumption involves multisensory, fantasy and emotive aspects, and senses...

...Noha El‐Bassiouny © Emerald Group Publishing Limited 2010 --> Ethnic Groups Consumer psychology Niche marketing Feminism Diversity management United States of America Despite the existence of a substantial gap in the diversity literature, this book is mainly from...

... Women Marketing Business history United States of America Ad Women: How they Impact What We Need, Want, and Buy, is, in essence, three stories woven together to create one book. The first story is of the evolution of the advertising profession from the late 1800's to current day...

... Consumers United States of America An executive summary for managers and executive readers can be found at the end of this article. With the exponential growth number of internet‐enabled mobile phone subscribers, advancement in mobile internet technology has created new value positions...

... to encourage consumers' self‐directed health care treatment systems and protocols. © Emerald Group Publishing Limited 2010 Health services Alternative medicine Consumer behaviour United States of America An executive summary for managers and executive readers can be found at the end...

... 2010 Consumer behaviour Green marketing Decision making Social values South Korea United States of America An executive summary for managers and executive readers can be found at the end of this article. The automobile category is expected to be high involvement because...