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Keywords: Universities
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Journal Articles
The largest segments that should not be served: higher education marketing serving the growing slacker segment
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 378–380.
Published: 12 September 2008
...Herbert Jack Rotfeld Purpose The purpose of this paper is to recognize how common practices of selling textbooks to university educators provide the tools for the faculty to minimize their teaching efforts. When coupled with higher education practices that see students as customers...
Journal Articles
Endowed faculty chairs are a waste of money (except mine)
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (2): 94–96.
Published: 01 March 2004
...Herbert Jack Rotfeld Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’ motives are varied, but for the schools, the special use is a way to attract and retain faculty...
