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Keywords: Universities
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2004) 21 (2): 94–96.
Published: 01 March 2004
...Herbert Jack Rotfeld Increasing amounts of funds are given to universities each year that are to be invested and endow special salary supplements and spending allowances for named faculty. Donors’ motives are varied, but for the schools, the special use is a way to attract and retain faculty...

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